How to get a better reach on Facebook posts by setting an audience for your posts. This is under a setting for Facebook called "Audience Optimization."
If you run a blog or company Facebook page, you have likely dealt with the frustrations of trying to get your posts seen. I've seen some of my posts get a reach of 3 people! Out of over 1,000 fans. It's super discouraging.
One of the issues is that reach is impacted by who visits the link attached, likes, comments, and shares the post. Facebook will initially show your post to a few random fans and if none of them interact with that post, you may find you end up with very low reach. So the people who SEE your post first make a HUGE difference about the success of your post.
Facebook has recently added a new feature so that you can target the audience you want to see your posts. This is super helpful for getting your posts in front of the right audience. The downfall is that I don't think you can do this on any of the Facebook schedulers yet, but manually scheduling posts will save you money so maybe it's for the best. I hate selling my soul to find a viral enough post to add to my Facebook page so that other posts will get seen.
Below I'm going to explain how to use this new feature.
First, you need to change your settings on your Facebook page. Go to your fan page, click settings (top right). Click on "edit" for Audience Optimization for Posts.
Next you want to click the check box that allows preferred audience selection. Click Save Changes.
Now you're going to head back to your main Facebook page and add your post. I find that adding the photo and leaving the link gets better reach than letting Facebook populate my photos. Once you add what you want on the post, click the button to the left of the "boost post": it will say "Choose the preferred audiences for this post."
This is where you have a lot of options for choosing your audience. Under preferred audience, add your interests.
This post was about the DIY arcade cabinet that my husband built. I have a pretty wide range of followers given that my topic is pretty broad (from sewing to travel to woodworking). I want to target towards gamers and woodworkers.
If you click the right tab, Audience Restrictions, you can choose the age, gender, location, and languages of the target audience. Once you're done, click save. Then you can post or schedule your post the way you normally would.
I'm not sure if it will be an absolute fix and get your tons and tons of reach. But I've tried it twice and so far I haven't gotten the abysmal reaches of 2, 3, and 5 people like I have in the past. Here's hoping it continues to work well for me. I don't see a way to do this via mobile yet, but hopefully that will be added in the future.
Audience MATTERS. If it doesn't work, play around with it. You don't want to restrict your audience too much.
Did you try it yet? I have tried it on a couple of posts with decent success. I get a better reach- faster and without jumping through any additional hoops to get it seen. What do you think?
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